Real consumer data now available

Serviceplan Group and GWI announced a partnership making GWI's audience insights data accessible through Sokosumi, an AI agent marketplace launched in June 2025. The collaboration introduced the GWI Spark agent, enabling users to access reliable consumer insights rather than unverified data.

GWI Spark

The GWI Spark agent allows users to pose natural language questions and receive instant, summarized insights grounded in actual audience data. Developers can integrate the agent into multi-agent systems, creating dual monetization opportunities through direct Sokosumi users and as a subcontracted service within larger AI ecosystems.

Agent-2-Agent Orchestration

Serviceplan implemented an advanced Agent-2-Agent orchestration system where multiple specialized AI agents collaborate autonomously via the Masumi protocol. AI agents can now participate in sophisticated agent-to-agent workflows, unlocking new possibilities for automated intelligence gathering.

Industry Significance

This partnership demonstrates a shift toward AI systems built on verified human insights rather than speculation. GWI's integration with Sokosumi exemplifies how specialized data providers can monetize their expertise within decentralized agent networks while maintaining compliance with EU AI Act requirements.